About 22showroom
22showroom is an original Chinese designer brand for high-end women's clothing, integrating the essence of Eastern aesthetics with contemporary fashion expressions. It has several flagship collections, 4MILE and KSMILE, and constructs the brand's core style through a diversified design matrix.
The brand adheres to high-end garment-making standards, using exquisite craftsmanship, textured fabrics, and avant-garde designs to present high-end clothing options that combine artistic texture and wearing value for contemporary women who pursue high-end aesthetics and self-expression.
Through material innovation, context redefinition, and clothing deconstruction, it redefines female charm and fashion aesthetics. The industrial-style lines and meticulously crafted decorations form a striking visual contrast. The allure stems from an instinctive appeal, closely linked to female traits. The extreme contrast between "raw roughness" and "refined aesthetics" not only brings a visual impact but also constructs a unique narrative approach.
From cutting to fabric selection and styling, every detail is meticulously conceived to celebrate the pure beauty of "less is more" and the delicacy of "redefined decoration". We infuse each piece with tension and vitality, enabling women to break free from traditional constraints and giving them greater autonomy and possibilities.
Here, the charm of women transcends the mere abstract concept, affirming the authenticity of women. The loose draping and irregular textures of the materials further enhance the lazy and casual characteristics of this collection.
We collaborate with global high-end boutiques, brand collection stores, and quality distributors as B-end partners, relying on original design strength, diverse flagship collections, and high-end quality control as core supports, complementing each other and sharing resources, jointly exploring new opportunities in the high-end women's clothing market, jointly empowering the fashion industry, and jointly achieving a mutually beneficial future.